Abbey Lane: A Fresh Look and a Website Renters Actually Find
Build
Identity Refresh
Website Strategy
Website Design & Development
Content & Messaging
Keep
Ongoing Search Improvements
Rank
Local SEO
Abbey Lane has a lot going for it, but it’s tucked away in Port Orchard, and the old website wasn’t doing it any favors. In a competitive rental market, if renters can’t find you or can’t picture living there, they move on to the next listing.
Build. We refreshed the identity and rebuilt the website around what makes Abbey Lane different: a cleaner look, clearer messaging and a site that shows what it’s like to live there and makes it easy to reach out.
Rank. Then we went to work on getting found. Better site structure, local SEO and ongoing search work aimed at the way people actually look for apartments in Port Orchard.
Within six months, online leads increased 10x. The website went from something that just existed to a real part of the leasing process.
And it kept climbing. In Google Search Console, Abbey Lane’s average position in Google search improved from 25.3 to 12.4 (July to September 2025 vs. July to September 2026). People searching for it by name find it right at the top: “abbey lane apartments port orchard” averaged position 1.1 from June 16, 2025 to October 15, 2026.
Think we’d work well together?
Let’s find out.
Great business, underwhelming brand or online presence? That’s usually where we come in. Tell us what’s not working, where you want to grow, and let’s see if Pencil Rick is the right fit.
