Summit Tower: Built, Ranked and Advertised in Gig Harbor

Client
Summit Tower
Courtyard with a fountain and trees at Summit Tower apartments in Gig Harbor

What we did

Build
Website Strategy
Website Design & Development

Rank
SEO
Content Strategy
Ongoing Website Improvements

Google Ads
Paid Search Management

We built Summit Tower’s website, then grew it with SEO and Google Ads. Within the first six months, website traffic grew by 400x and inbound leads increased 10x.

The challenge

Summit Tower had the location, the amenities and the experience. Online, it didn’t show. A premium property was getting buried in a crowded Gig Harbor search, and great buildings don’t lease themselves if nobody sees them.

What we did

Build. We designed and built a new website around what renters actually care about: the location, the amenities, the floor plans and an easy next step.

Rank. We made the site the foundation for search. SEO, content and steady improvements focused on how people really look for apartments in Gig Harbor.

Google Ads. We run Summit Tower’s Google Ads too, so paid and organic search work together. Ads bring people in now, SEO keeps building, and both land on a site built to convert.

The result

With SEO and Google Ads working together, within the first six months, website traffic grew by 400x and inbound leads increased 10x.

It keeps getting better. In Google Search Console, organic clicks grew 33% (227 to 301) and average position improved from 27.8 to 10.6, comparing July to October 2025 with July to October 2026. For “apartments for rent gig harbor,” average position went from 45.5 to 13.1 over the same periods.

The work continues. We keep refining the site, the search work and the ads to put Summit Tower in front of the right people.

Visit the Website
Visit the Website

Think we’d work well together?

Let’s find out.

Great business, underwhelming brand or online presence? That’s usually where we come in. Tell us what’s not working, where you want to grow, and let’s see if Pencil Rick is the right fit.