Built to Reflect the Work

Client
Hendrickson Construction

{What We Did}

Website Strategy
Web Design
Website Development
SEO
Brand Storytelling
Content Strategy
Ongoing Support

Hendrickson has built its reputation on craftsmanship, expertise, and creating exceptional homes throughout the Pacific Northwest.

When we partnered with Hendrickson, the goal was to create a digital presence that reflected the same level of quality and attention to detail they bring to every project. That meant developing two distinct but connected websites for Hendrickson Construction and Hendrickson Engineering, giving each side of the business its own story while maintaining a cohesive brand experience.

For Hendrickson Construction, we designed the website around the work itself. Large-scale imagery, thoughtful layouts, and a refined visual system put their homes front and center, while clear messaging communicates the experience, craftsmanship, and expertise behind every build. The result gives prospective homeowners a place to explore Hendrickson’s work, understand what sets them apart, and envision what building with their team could look like.

Behind the design, both websites were built with strong SEO, usability, and long-term growth in mind. From site structure and search optimization to responsive development and ongoing updates, we created more than a beautiful portfolio. We built a digital platform designed to showcase the Hendrickson brand, attract the right audience, and support the business as it continues to grow.

Visit the Website
Visit the Website

We’re currently at capacity

but always happy to connect.

but still down to chat!

Pencil Rick is currently fully booked, but we're always happy to connect. If you have a future project in mind or just want to talk shop, feel free to reach out.