
Brand Strategy & Identity
Creative Direction
Brand Guidelines
Marketing Collateral
Paige Miller had already built a strong reputation in Pacific Northwest real estate. What she needed was a brand that felt as polished, personal, and established as the business she had built around it. The goal wasn’t to reinvent who she was. It was to create an identity that made that experience easier to see from the first impression.
We built the brand around the things that made Paige different, blending her personality, experience, and lifelong connection to horses into a visual identity that felt completely her own. The final mark combines a horse silhouette with the letters P and M, pointed toward the North Star as a subtle nod to the guidance she brings to her clients. From the identity itself to the supporting brand system and marketing materials, everything was designed to feel sophisticated, memorable, and built to last.




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